Dr. ROBERT CIALDINI COACHING PROGRAMS
Ethical Influence is a Skill. Let’s Master It.
Barbara brings Cialdini’s science of persuasion to life — teaching leaders how to build trust, shift behavior, and inspire buy-in with integrity.
Barbara Britt is certified to teach Dr. Cialdini’s 7 Principles of Persuasion — helping leaders, educators, and sales teams communicate with influence, impact, and ethical intention.

LEADERSHIP PROGRAMS
Unity
To understand and effectively utilize the principle of unity, ask yourself this question: Which picture below best represents your relationship with your audience? Is it yourself and the other person here?
Authority
Superficial cues we pick up on make us more receptive to information from that person and more likely to follow their lead. In essence, we tend to make judgments based on these surface-level clues, which activate the principle of authority.
Consistency
This program highlights the power of consistency in persuasion and how it can be harnessed through a series of incremental commitments.
Cialdini’s Seven Universal Principles of Persuasion
Cialdini’s most powerful tools to influence decision making.
GROWTH PROGRAMS
How to be a Real Success
Success is a process you build on throughout a lifetime. One way to do that is by building on your strengths and diminishing your weaknesses. You focus on the aspects that are most important to you and sharpen your understanding of four important success building areas: relationships, equipping, attitude, and leadership and much more!

the courses listed above can be offered in various lengths
- Lunch and Learn (90 minutes with a condensed curriculum)
- 1/2 Day (4 hours)
- Full Day (6 hours with a deep dive into the materials selected)
- Retreats
